Press Release
FOR
IMMEDIATE RELEASE
Contact: Simon Rawlinson
Vice President
Gabriel Publications
simon@gabrielbooks.com
(800) 940-2622
Untold Secrets–How The Real Estate Market Really Works–Price/Value
By
Kerry D. Bodily
January 31, 2007 – UNTOLD SECRETS HOW THE REAL ESTATE MARKET REALLY WORKS
(Gabriel Publications; February 12, 2007; $19.95) is the definitive guide on how
to Price and Value real estate in a competitive market, written by
twenty-five-year veteran Kerry D. Bodily.
In this latest book, Kerry writes candidly as a consumer advocate how the
current appraisal system methods, commonly used by most home sellers and real
estate professionals, are unrealistic for determining the competitive price or
value of real estate in an active market. “In other words,” states Kerry.
“Today’s competition determines today’s value, not yesterday’s sales.” This is
the new paradigm solution presented in this book.
With real-life examples and humorous stories, Kerry exposes the many-layered
parts and parties of real estate transactions. If you’re a home seller, he
advises how to position your property to get the highest price, and if you’re a
buyer, how to get the most value for the price paid. He also teaches consumers
how to get the most out of their real estate professionals, including agents,
home inspectors, mortgage lenders, and others.
Considered a pioneer in his field and devoted to research and education, Kerry
developed a powerful and unique system for competitively pricing and valuing
real estate. Called “XpertCMA Precision Pricing System” (www.XpertCMA.com),
Kerry has won awards for this superior software and system design, including it
being approved by the National Association of REALTORS®. Now, tied in with the
launch of his new book, Kerry has gone one step further and created a simple yet
sophisticated guide to competitive pricing for the general public, called
“XpertCMA Home Edition – No Experience Required.”
Kerry’s accomplishments include being an active real estate broker, Continuing
Education Instructor, Real Estate Board Treasurer, and Multiple Listing Service
Advisor. During his real estate career he attained many designations, such as
Accredited Buyer Representative (ABR), Certified Residential Specialist (CRS),
and Graduate REALTOR® Institute (GRI), and personally handled over $100 million
in almost every facet of real estate property sales, including residential,
commercial, land, farm/ranch, recreational, multi-unit apartment, and new
construction.
Kerry and his wife Judy currently reside with their dogs Jack and Molly in White
Salmon, Washington in the Columbia River Gorge. |
Acclaims
"This is invaluable information for pricing and valuing real estate in today’s
market. Buyers and sellers will get a valuable education that will help them buy
and sell real estate, and this book ought to be required reading for all real
estate agents, experienced or newcomers alike." – Allen F. Hainge, Founder, The
Allen F. Hainge CyberStars®
“You own this category in my mind. Thanks for leading the way!” – Dave Beson,
International Speaker, Founder, Life Success Systems
“Kerry has developed a special but simple system that allows any individual to
price and value their own real estate with confidence and not need rely on
someone else’s ‘supposed’ expert opinion. This system has proven itself to me
for many years.” –
Howard Siegel, ABR, CRB, CRS, GRI
"Once again Kerry has applied his decades of experience to create a
straight-forward, well organized tool that will result in outstanding results
for all smart homebuyers and sellers interested in buying or selling for the
best possible price. Bravo!” – Mike Merin, ABR, CRB, CRS, e-PRO, Negotiating,
Finance, and Investment Expert
“Interesting and entertaining to be a good read, thorough to satisfy the most
critical of readers, and simple enough to actually use. What a concept!” –
Rollie Langston, ABR, CRS, GRI, Real Estate Cyberspace Society (RECS), Senior
Real Estate Specialist (SRES)
“Kerry's latest book is not only for the Realtor/Broker who intends to stay on
the cutting edge of technology with improved ways of evaluating real estate, but
homebuyers and sellers will find this enjoyable read full of sound and
innovative techniques.” – David Wynn, CEO WynnDcorp Realty International
“Your competitive pricing concept is right on the money. I have been using it
for a number of years now, and often wondered when the rest would ‘see the
light.’” – Robert W. Francis, CRS, GRI, e-PRO
Untold Secrets–How The Real Estate Market Really Works–Price/Value
By
Kerry D. Bodily
Published by Gabriel Publications
February 12, 2007; Soft cover; $19.95
ISBN-13: 978-1-60026-011-7
ISBN-10: 1-60026-011-X
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Early Reviews
SALT LAKE REALTOR® Magazine
.pdf
MIDWEST BOOK REVIEW
http://www.midwestbookreview.com
Untold Secrets: How the Real Estate Market Really Works
Kerry D. Bodily
Gabriel Publications
14340 Addison St., #101, Sherman Oaks, CA 91423
160026011X $19.95
Untold Secrets: How the Real Estate Market Really Works is Mr. Bodily's
companion book to his software system that prices and values all forms of real
estate. His value model features utilizing today's competition versus the
existing model of using yesterday's sold comparable properties. Written in an
easy-to-understand style, lay people outside the industry can gleam important
strategies to implement when purchasing or selling a home. The author's trio of
chapters on wearing a buyer's, seller's and agent's hat places the reader in all
three modes, that often are down-played by tunnel vision real estate transaction
participants, are especially relevant.
Chapter titles include: History, Folklore, and Today's Key Characters, Applying
Common Sense and Exposing the Nonsense, Wearing the Buyer's Hat, Wearing the
Seller's Hat, Wearing the Agent's Hat, All properties Speak for Themselves, How
Price and Value Really work, Measuring Emotions, Feelings, and Perceptions,
Using the Rating System and worksheet, Finding the Competitors and Identifying
the Factors, Assembling and Interpreting the Data, Raw Land, Apartments,
Commercial, Farm and Ranch, and Recreational Properties, Quick, Down and Dirty
Thoughts, Free and Other Stuff. Additional features are acknowledgments,
preface, an introduction, epilogue, disclaimer, and an author biography.
Recommended for home buyers or sellers, agents, appraisers, brokers, educators
and franchise managers in transitioning real estate markets. |
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